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Bachelors in Business Administration (BBA)


Objectives

The BBA Program prepares students for challenging professions in any industry. We provide our students with concentrations that reflect the diverse needs of their potential employers as well as the interests of students. In addition, the program enables our students to sit for professional examinations in the areas of Management, Human Resources and Marketing.



The objectives of the BBA degree program are:


  • To provide students with the knowledge and skills necessary to understand and function effectively in a business and administrative organization

  • To familiarize students with both theoretical and applied knowledge of business represented in the core courses

  • To provide students with an opportunity to concentrate their learning in areas such as Marketing, Management and Human Resource Management, as represented in higher level courses

  • To enable students to integrate formal academic learning with their business-related experiential learning, resulting in meaningful, personalized learning that relates to their personal or professional needs

  • To encourage students to experience self-improvement and professional growth

  • To expose students to the global business environment.


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